JOES HOME-one famous home textile, entered into China.
（Pingshan company supplied the above photoes）

“Decisive”packaging

     It is not surprising that many home textiles' CEO are similarly impressed:the consumers give For the serious homeogenization products in the home textiles market,the best choice is packaging when there is not promoting in a year.
     There is a well-known law about the relationship of the packaging and consumer behavior---"DuPont Law" . In USA, the largest chemical company, Du Pont Company,shows:63% comsumers choose commidities according to the packaging.
     Additionally,the Britsh market research company reports.under normal circumstances,the women who go to shopping or supermarket,buy more 45% goods than they want to buy, because of the attration of the beautifully package.
     emphasis on pachaging but not the products.
     So,every home textiles enterpreneur,please start to emphasize the packaging,re-look at the ignored weapon,strength it ,and let the package appear sharp-edged ray of light during the period of promoting sales.

The casual talks of home textiles packaging

    Nowadays,the home textiles market has already got into a senous homeogenization products comperition period.Manrry home textiles enterprises have started have started price war.Howere,the unique result of the price war is lowering the profits rapidly. And unfair competition has appeared.Therefore, it’s very importemt for the home textiles enterpreneur to know how to body the special added value of products and how to solve the problem. How to formate the home textiles special value in the consumers’ eyes and lure the consuming behavior? From now on, Value your packing!
    Packaging?Yes,packaging From the angle of procduct itself,the fuction of packaging is to protect the products and to keep them from deterioration which are subjected to the external enviromental influence. However, the fuctions are not only these two aspacts.but also others. More often , as an important part of a product,it means the product image , the personal tastes and the product quality. Through the packaging ,we can get much infermation and feeling of consumeres which decides the consuming behavior. In the home textiles market, because brand stands up like a forest, the distinction of product style is become more and more obviosly. And the packaging represent the product style increasingly.
   During the home textiles reseach and development process,packaging strategy is the most important project.The complete product research and development must combind the definition of the packageing. Different product and different grade have different package. The main types:single piece packaging, set piece packaging, duvet packaging, pillow inner packaging,etc.when the product become a merchandise on the marker,the packaging has become an indispensable part of product and directly bodied the image of product. It delivers some product information to the consumers, it is also an important factor which influnces consumer’s identifies, distinguish, and choice. Home textiles product’s quality impacts and stimulates consumer to the purchase of desire.so that it stirs up the development of consuming behavior.therefor, good packaging is very important for the home textiles. 

     At present, the fasion packaging has special chinese features. Almost everyone is concentrated on the gade and appearance of packaging.which adjusts the Chinese rital culture. On the design, it is covered by some noble color,such as gold and silver.and pursues the expression of serialization. On the creation, the typeof box is fanciful. On the craftwork, it is asopted bronzing, UV, embossing and so other special craftwork, which not only body the characteristic of the brand, but also attatact many sonsumers.
     In fact, the main function of packaging is distinguishing products, bodying the image of brand and displaying the added value of products. Good packaging always can increase lots of added value of proucts, and come into being a special competitive advantage. The novel and bright image of packaging make the consumers feel the product is top grade. On the contrary, the bleak image of packaging means low-priced goods. Even the price is high, the consumers will think is unworthy. The same product with the different packaging has different image in consumer ‘s mind, especially in the serious homeogenization home textils maket. Many entrepreneurs are over-emphasizing on the Publicity and Promotion of brand and other ideologh, but all these results are unpredictable. In the maket, many enterprises that are in favor of propagandizing brand are still hard to sale. Under the sistuation that there is no promoting sales in the terminal, the best way to attract consumers is packaging. When enterprisers are reseaching and developing prodcuts, they must take consumers’thinking into consideration. They reseach the packaging design and decision making packaging carefulluy to make the packing design not only body the practical function, but also combinde the image, idea and culture of brand. This packaging is fit for the development of maket.
    Therefor,on the one hand, the home textils enterprise should guarantee the product quality. On the other hand, they must empharsize the packaging decision. Although packaging decision has many different ways, the core are to attract consumed and to lure consumers’ behavor. Every home textiles enterpreneur, please start to emphasize the packaging,  re-look at the ignored weapon , strength it, and let the package appear sharp-edged ray of light during the period of promoting sales.

 The cultare of JOES Home guides the life
（Pingshan company supplied the above photoes）